.YOU MAY not realise it, yet different fonts bring about various emotional states. Serif fonts, along with little movements at the ends of letters, are usually located in books and newspapers. They seem to be credible and reliable. Sans serif typefaces, which are plain, can appear modern and also laid-back. Graphic congruity provides readers a feeling that they know where they stand it helps to construct rely on. When it comes to The Business analyst, it prepares the tone for our writing.